Rochford Norse unveils new waste collection fleet

Published On: November 14, 2022

Bin collection in Rochford will benefit from a brand-new fleet of refuse vehicles collecting waste and recycling from households across the district, as part of the partnership between Rochford District Council and Norse Group.

The partnership, launched in July this year, saw Norse take over the waste and street cleansing in an initial eight-year agreement. At the launch, Norse Group CEO Justin Galliford said, “I believe that this new partnership will also be able to help the council meet the challenges of the ESG agenda, whilst making a major contribution to their local communities.”

The investment in the new vehicles marks the start of a drive to become more environmentally conscious as Rochford District Council look to achieve zero emissions by 2030.

Rochford District Council’s Portfolio Holder for the Environment, Cllr Dave Sperring said: “The new state-of-the-art fleet will be a real asset to our waste collection services, helping us become a more green and efficient service for our residents. It is great to be in a partnership with a company that’s helping us achieve our goals”.

The new fleet has is fully equipped with state-of-the-art safety, monitoring, and telemetry technology, and all the vehicles have been fitted with RXLite Live DVR camera recording systems, reverse radar, cyclist safety warning systems, anti-roll away and theft prevention systems, and LED Caution Worker boards.

The eye-catching vehicle design was decided by frontline employees and has helped to promote the true spirit of collaboration between Rochford District Council and Norse Group.

Rochford Norse has provided workshop resource to ensure fleet maintenance and vehicle welfare safeguard the fleet’s longevity.

Rob Guy Commercial Director for Environmental Waste Services said: “Norse Group is delighted and proud to be part of this new Joint Venture with Rochford and we look forward to working with them to shape their Environmental Services over the coming years. We are committed to providing the best possible service to the 35,000 households in Rochford, and these new vehicles will help us achieve this”.